Street Scapes
- Branding
- Website
The Brief
Street Scapes was a Griffith City Council initiative designed to activate Memorial Gardens and the associated carpark, creating a six-week program of activities, events and public experiences for locals and visitors to enjoy.
The activation was created to bring energy back into the city’s streetscape, encourage people into the CBD and provide a clear, engaging way for the community to discover what was happening throughout the program.
Griffith City Council needed a brand identity and website that could support the activation, communicate the program clearly and create a memorable visual presence for the project.
The Solution
We developed a brand identity for Street Scapes that gave the activation its own personality while still feeling connected to Griffith and the local community.
The brand needed to feel lively, accessible and flexible enough to work across event promotion, digital platforms and public-facing communications. Alongside the branding, we designed and developed a responsive website to house key project information, event details, program updates, FAQs and contact information.
The website included an events and calendar function, allowing users to view upcoming and previous events, filter activities by category or tag, and access ticketing or booking links where required. This gave Griffith City Council a central platform to promote the activation and keep the community informed throughout the six-week program.
The Delivery
The final delivery comprised:
- A bright, community-focused brand identity, including logo, typography, colour palette and brand styling guidelines.
- A responsive website designed to clearly communicate the Street Scapes program, event details, FAQs and key project information.
- Event upload, website training and key integrations including Google Maps, social links, Google Analytics and Google Search Console.
This work provided Griffith City Council with a clear and engaging digital platform to promote Street Scapes, share the program and encourage locals and visitors to reconnect with the city’s public spaces.
