Website design
Websites that work as hard as you do.
Custom websites and Shopify stores, built to perform and easy for you to update.
Book a discovery call
"We just need
a simple website."an online store."a website upgrade."a simple website."
Whatever kind of website you need, the starting point is usually the same. You know your business, but need help knowing where to begin, or which updates will really make an impact.
That's where we come in. You bring the knowledge of your business, and we'll bring nearly 20 years of experience to make it work for you.
We'll ensure your website
Makes a great first impression
So people trust you before you've even met.
Explains what makes you different
So customers arrive informed and ready to talk.
Brings in the right work
More enquiries, better quality enquiries, or sales online.
Where every project begins
The Website Blueprint.
Before anything is designed or built, we start with a plan. Not just to map out pages, but to understand your business, your customers and where you want to grow.
Website strategy
How your site will reach new clients and win the work you want.
User experience and sitemap
Every page and pathway planned so customers find what they need, fast.
Honest advice
Business and marketing thinking from years of real-world experience.
A full scope
Everything your website needs, with a clear quote for the build.
Website Blueprint $2,000 + GST. The foundation for everything that comes next.
Book a discovery callBuilt to perform
Looking great is only the start. Every website we build is set up to be found, load fast and keep working for your business.
Found on Google
Built with search in mind, with the SEO essentials set up from day one so customers can find you.
Easy to use on every device
Designed for a smooth user experience on phones, tablets and desktops.
Fast to load
Optimised images and quality hosting, so visitors don't wait and don't leave.
Ready for AI search
Clear, well-structured content that AI tools like ChatGPT and Google's AI Overviews can understand and point people to.
Shows what's working
Connected to Google Analytics, so you can see where your enquiries and sales are coming from.
Secure and supported
SSL security, Australian-based hosting and maintenance, with real people on hand when you need help.
How we work
Easy for you. That's the whole point.
01
A conversation
A relaxed chat to get to know you, your business and what you're hoping for.
02
Your Blueprint
We map out your website strategy together, with advice and a full scope along the way.
03
Design and build
We design around your customers' experience, then bring it to life on WordPress or Shopify.
04
Launch and support
We handle hosting, train you to update it yourself, and stay on hand when you need us.
Your website. Your control.
Some web providers still lock you out of your own website, so every small change means an email and a wait. Not us.
Your website is built so you can update text, images, products and blog posts yourself, with personalised training to make it easy. And when you'd rather hand it over, we're here to help.
Ask us about AI. We can connect your website to AI tools, so you can make updates and changes simply by asking.
Shopify Partner
Online stores built to sell.
Ready to sell online, or outgrown your current store? As a Shopify Partner, we design and build Shopify stores that are easy to shop and easy to manage, planned around your products and the way your customers buy.
- Custom Shopify store design and setup
- Products and collections organised so customers find what they want
- Payments and shipping set up
- Point of sale connection for shopfront businesses
- Training to manage products and orders yourself
Prefer WordPress? We build WooCommerce stores too.
Talk to us about Shopify
Featured Shopify project
Collector Models
A Shopify store for die-cast and scale model collectors, built around how they shop, with new releases, pre-orders and limited editions easy to find.
Visit Collector Models
"Belinda and her team have produced a new fresh and inviting tourism website for Leeton. All client meetings were very structured and outcomes focused."
Brent Lawrence, Manager Visitor Services and Local Activation, Leeton Shire Council
"Getting a website right is not a simple task. Straight Lines structured the process to make it easy for us and communication was excellent. They took the time to really understand our business."
James Scremin, Director, 3C Tech Shop
Based in Griffith. Working everywhere.
Since 2007 we've partnered with businesses of every size, from local favourites to national brands. You'll work directly with our team, in person at our Banna Avenue studio or online, wherever your business is located.
Straight-up advice, creative thinking, and a website you'll be proud to share.
Meet the team
Questions we often hear
We just need something simple. Is the Blueprint for us?
Simple is great, as long as it works. The Blueprint makes sure your website does what your business actually needs, without paying for things it doesn't.
We've already started building one ourselves. Can you help?
Absolutely. We'll look at what you have, keep what's working, and plan the best way forward.
Will we be able to update it ourselves?
Yes. Every website comes with personalised training, so you can update text, images and products with confidence.
Can you build an online store?
Yes. We're a Shopify Partner, and we build ecommerce websites on Shopify and WooCommerce, and can even connect your point of sale system.
Will people find us on Google and AI search?
Every website is built to be fast, mobile friendly and clearly structured, with the SEO essentials in place. If you want to go further, we can help with ongoing SEO and content too.
Do you only work with Griffith businesses?
Not at all. We're based in Griffith, but we build websites for businesses wherever they're located, working together online or in person.
Can you help with content and marketing too?
Yes. Your website works best with great content behind it and people finding it. Alongside your build, we offer:
- Professional copywriting
- Photography and videography
- SEO
- Google Ads
- Meta advertising (Facebook and Instagram)
- Email marketing
- Social media management
- Branding
How much will the build cost?
Every website is different. Our projects range from start-up websites at around $2,000 to fully custom builds of around $25,000. That's why we plan properly first. Your Blueprint gives you a full scope and a clear quote, tailored to what your business actually needs, so there are no surprises.
Still have questions?
Let's chatLet's chat about your website.
Tell us a little about your business and what you're after. We'll be in touch to book your free, no-obligation discovery call.
