Merribee Station
- Branding
- Website
The Brief
Merribee Station came to us at a pivotal moment, evolving from a historically private sheep station into a private heritage estate offering exclusive stays, intimate ceremonies, retreats, and half-day visits.
They required a brand identity that embodied the estate’s heritage, natural landscape, and refined yet grounded character. In addition, they needed a single-page website with room to grow and a solution for capturing enquiries and sending automated Mailchimp confirmations.
The Solution
We created a refined visual identity rooted in the estate’s sandstone architecture and landscape, a wordmark, complementary typography, and a warm, editorial aesthetic that reflects Merribee’s quiet luxury and sense of place.
We designed a spacious, scroll-led single-page website that tells the story of Merribee Station, showcases its homestead, gardens and accommodation options, and clearly guides visitors towards enquiry and booking.
We integrated Mailchimp so that every enquiry submitted through the site triggers an automated confirmation, ensuring prompt, consistent communication and a professional first impression.
The Delivery
The final delivery comprised:
- A complete brand identity suite: logo, typography, colour palette and brand styling guidelines.
- A launch-ready, elegant single-page website with modular structure to allow for future expansion.
- A fully configured Mailchimp setup that captures enquiries and sends automated responses, with room to grow as Merribee expands its offerings.
This work has provided Merribee Station with a cohesive, sophisticated digital presence, one that honours its heritage and sets a clear foundation for its future as a private estate for exclusive stays and experiences.
