MAAS Group
- Event Coordinator
- Graphic Design
The Brief
Launch Collina North with an event that brought the right people together and created a strong first impression.
MAAS Group engaged Straight Lines Design & Marketing to plan and deliver the official sod-turning event for Collina North, marking the commencement of construction on Griffith’s newest master-planned residential community.
Spanning approximately 33.3 hectares and approved for around 280 residential lots, Collina North represents a significant investment in Griffith’s growing northern corridor and future housing supply.
The event needed to reflect the significance of the development, bring together key local stakeholders and generate awareness across the wider community.
The Solution
End-to-end event management, from the first invitation to the final photo.
We developed and managed the event from start to finish, bringing together event planning, stakeholder engagement, branded collateral, media relations and content production.
Working within a client-supplied budget, our team coordinated every element required to deliver a professional launch. A key focus was making sure the right people were in attendance.
The Delivery
To bring the Collina North sod-turning event to life, we delivered complete event planning and management across logistics, branding, stakeholders, media and content.
The final delivery comprised:
- Event planning, supplier sourcing, equipment hire, catering and coffee trailer coordination.
- Full budget management, supplier coordination and arrangement of supplier payments.
- A targeted invitation strategy encompassing local government, business groups, finance, banking, legal, real estate, trades and other key community stakeholders.
- Email invitations, individual guest follow-up and complete RSVP management.
- Event run sheet development and coordination of speakers and key representatives.
- Branded event collateral and merchandise, including signage, media packs, folders, flyers, hats, water bottles and a media wall.
- Photography and videography coordination, including detailed shot lists and interview questions.
- Media outreach and coordination, resulting in coverage across regional media, including The Region Riverina, Area News and WIN Television.
