JJ Farm & Powersports -

JJ Farm & Powersports

  • Design

The Brief

Having created the original JJ Farm Equipment brand, Straight Lines already had a strong understanding of the business, its audience and its place within the local agricultural industry.

When the business evolved into JJ Farm & Powersports, the goal was not to start from scratch. It was about building on an existing brand with history, while evolving the identity to suit a broader offering across farm equipment and power sports.

The updated brand needed to feel familiar to existing customers, while introducing a more modern, energetic and flexible direction for the next stage of the business.

We refreshed the original JJ Farm Equipment identity, retaining key recognisable elements while evolving the brand into JJ Farm & Powersports.
 
The new direction gave the business a stronger and more contemporary look, while maintaining a clear connection to the original brand. The updated identity was designed to work across a wider range of applications, including signage, marketing material, digital platforms and everyday business stationery.

The final delivery comprised:

  • A refreshed logo for JJ Farm & Powersports, evolving the original JJ Farm Equipment identity into a more modern and versatile brand.
  • An updated brand direction designed to support the business’s expanded offering across farm equipment and powersports.
  • Essential business stationery, giving the team a consistent and professional brand presence across everyday customer touchpoints.

This work has provided JJ Farm & Powersports with a refreshed identity that honours the history of the original brand, while giving the business a stronger foundation for its next stage of growth.

 

JJ Farm & Powersports -
JJ Farm & Powersports -