Irribiz
- Branding
- Marketing Strategy
- Social Media
- Advertising
The Brief
In June 2024, Irribiz partnered with Straight Lines to become their outsourced marketing team, transitioning from an in-house marketing model and seeking a more strategic approach to support the next stage of business growth.
As a national provider of irrigation, pumping and protected cropping solutions, Irribiz had evolved significantly over the years. While the business had built a strong reputation and loyal customer base, its brand no longer fully reflected the scale of the organisation, the breadth of its services, or its long-term vision.
To better understand the business and its future direction, we facilitated a brand strategy workshop with Irribiz’s senior leadership team. Through this process, it became clear that a refreshed brand would be an important step in aligning the business with its 10-year vision and creating greater consistency across branches, teams and customer touchpoints.
The Solution
Our role extended beyond marketing delivery. We worked alongside the Irribiz leadership team to develop a clear marketing strategy and brand direction that would support both immediate business objectives and long-term growth.
The rebrand focused on creating a more confident and unified identity that reflected Irribiz’s position as a trusted partner for smart water and growing solutions. This included refining the brand positioning, visual identity, messaging and communication framework to better connect with customers, suppliers, employees and industry stakeholders.
Alongside the rebrand, we developed a marketing roadmap designed to strengthen brand awareness, improve communication across the business, and create a more consistent customer experience across all channels.
The Delivery
Today, Straight Lines operates as an extension of the Irribiz team, providing ongoing strategic guidance and marketing support across the business. Through consistent brand management, clear messaging and coordinated marketing activity, Irribiz now has a stronger platform to support growth, strengthen customer relationships and communicate its expertise across every branch and service area. communications.
- Ongoing strategic marketing leadership, working alongside the Irribiz leadership team to align marketing activity with the business's long-term vision and growth objectives.
- Brand strategy development and ongoing brand guardianship, ensuring consistency across branches, service divisions, customer communications and marketing initiatives.
- A refreshed brand framework, including positioning, messaging, tone of voice, brand promise and customer-focused communication direction.
- Marketing planning and campaign management to support national initiatives, branch promotions, product categories and seasonal activity.
- Social media strategy, content creation and copywriting across LinkedIn, Facebook and Instagram.
- Website strategy, copywriting and case study development to showcase Irribiz's expertise across irrigation, protected cropping, engineering, service and retail solutions.
- Day-to-day marketing support including advertising campaigns, email marketing, internal communications, promotional material and marketing advice across the broader business.
