Collector Models
- Website
- Marketing Strategy
- Social Media
The Brief
Collector Models came to Straight Lines needing a stronger online store and digital presence to support the next stage of growth for the business.
With a loyal customer base, strong field day performance and exclusive supplier relationships, the business needed an eCommerce platform that was easier to manage, clearer for customers to navigate and better suited to both online sales and in-person events.
The goal was to move from an outdated website setup to a more streamlined Shopify store, while improving visibility, tracking and the overall customer experience.
The Solution
We worked with Collector Models to create a clearer digital direction built around eCommerce performance, customer experience and long-term marketing growth.
The project focused on transitioning the business to Shopify, creating a more user-friendly storefront and improving how products, stock, enquiries and customer activity could be managed behind the scenes.
Alongside the website work, Collector Models also partnered with Straight Lines for ongoing marketing support, including digital strategy, social media marketing, paid advertising and campaign planning to help build visibility and support future sales opportunities.
The Delivery
To bring the CRF strategy to life, we delivered a full suite of marketing support across digital, print, events and customer engagement.
The final delivery comprised:
- A Shopify website designed to create a clearer, easier-to-navigate online store for collectors, families and rural customers.
- Improved eCommerce foundations, including product structure, tracking setup and a more streamlined backend for managing online and field day sales.
- Ongoing marketing support across strategy, social media, digital advertising and campaign planning.
This work provided Collector Models with a stronger digital platform, supporting a better customer experience, improved visibility and a more scalable foundation for future growth.
