Griffith East Preschool
- Branding
The Brief
Griffith East Preschool needed a refreshed brand identity that honoured its long-standing place in the Griffith community while giving the preschool a more modern, polished and versatile visual presence.
Established in 1976, the preschool wanted a brand that felt friendly, fresh and inclusive, while avoiding overly playful or cliché design elements often associated with early education.
The new identity needed to work across a wide range of applications, from uniforms and embroidery through to stationery, signage and everyday communication touchpoints.
The Solution
We developed a refreshed brand identity for Griffith East Preschool that balanced heritage, warmth and practicality.
The logo direction focused on creating something simple, recognisable and easy to apply, with a round format, clean typography and a visual style that felt approachable without being too detailed or childish.
The broader brand identity was designed to support consistent use across apparel, stationery and signage, giving the preschool a flexible foundation that could grow with its updated facilities and future communication needs.
The Delivery
The final delivery comprised:
- A refreshed brand identity, including logo design, typography, colour palette and brand styling guidelines.
- A versatile logo suite designed to work across uniforms, embroidery, stationery, signage and digital applications.
- Branded applications including letterhead, name badges, email signatures and signage direction for key preschool touchpoints.
This work provided Griffith East Preschool with a fresh and professional brand identity, one that reflects its heritage while giving the preschool a clear and confident visual presence for the future.
