Bute Discs
- Marketing Strategy
- Website
- Social Media
- Advertising
The Brief
Bute Discs came to Straight Lines needing an overhaul of their existing website.
As a business selling direct to farmers, the website needed to do more than showcase products. It needed to simplify the sales process, improve the customer journey and make it easier for customers to understand the right disc setup for their machine and farming needs.
The goal was to create a clearer, more functional website that supported product education, streamlined enquiries and gave the Bute Discs team a better system behind the scenes.
The Solution
We refined the Bute Discs website to create a clearer, more user-friendly platform built around how customers actually research, compare and enquire.
The project focused on improving the customer journey, streamlining the sales process and building customised lead forms to make enquiry management easier for both the business and its customers.
A key part of the website build was creating tailored enquiry forms that allow farmers to select the machine they need to retrofit Bute Discs products to. From there, the website can provide customised automatic quote information based on the customer’s requirements.
Behind the scenes, this meant plenty of strategy, spreadsheets and technical problem-solving. We created a master spreadsheet that connects with the website and automation system, so if Bute Discs has a price increase or product update, it only needs to be changed in one place. That update then flows through the enquiry and communication process, keeping everything consistent, accurate and much easier to manage.
Alongside the website work, Bute Discs became an ongoing marketing retainer client, with Straight Lines supporting strategy, social media marketing, Meta advertising and Google advertising to help build visibility, educate customers and generate enquiries.
The Delivery
The final delivery comprised:
- A refined and more user-friendly website designed to support product education, customer enquiries and the sales process.
- Customised enquiry forms and automated quote information to help farmers find the right disc setup for their machine and farming needs.
- An integrated backend system supported by a master spreadsheet, allowing product updates and pricing changes to be managed more efficiently.
This work provided Bute Discs with a smarter digital platform that supports customer confidence, streamlines enquiries and gives the business a stronger foundation for ongoing marketing and growth.
