GPSO
- Marketing Strategy
- Graphic Design
- Website Design
- Social Media
The Brief
GPSO is a non-profit, community-based organisation that supports people of all ages with physical and intellectual disabilities.
After first working with Straight Lines on their website in 2016, GPSO returned in 2020 for support with marketing and design as they prepared to promote their new accommodation and NDIS services.
The goal was to strengthen GPSO’s communication across key touchpoints, helping the organisation clearly share its services, build awareness and reflect the trusted role it plays within the community.
The Solution
We supported GPSO with a combination of marketing strategy, design, website updates and social media marketing.
The project focused on creating a more consistent and professional presence across the organisation, from digital platforms through to physical branding. This included updating key website areas, developing a marketing plan for the new services, creating social media activity to build awareness and directing users to important service information online.
We also helped coordinate updated photography to better tell GPSO’s story visually and supported design upgrades across building and vehicle signage.
The Delivery
The final delivery comprised:
- A marketing strategy and social media campaign support to build awareness of GPSO’s accommodation and NDIS services.
- Website updates, graphic design and photography direction to strengthen communication across digital platforms.
- Building and vehicle signage to create a consistent and recognisable presence across physical touchpoints.
This work provided GPSO with a stronger, more cohesive brand presence, helping the organisation communicate its services clearly, build awareness and strengthen its connection with the community.
