Foot Steps Podiatry
- Website
- Marketing Strategy
- Social Media
- Advertising
The Brief
Foot Steps Podiatry came to Straight Lines looking for an updated website that would better support their growing business and make it easier for clients to engage with their services online.
The website needed to clearly communicate their podiatry care across Griffith, Leeton, Hay and Lake Cargelligo, while also introducing an online store and improving the client booking experience.
The Solution
We designed and developed a refreshed website that gave Foot Steps Podiatry a more polished, user-friendly digital presence.
The new website included an online store connected to their in-store point of sale system, helping streamline product sales between the clinic and online. The site was also designed to work seamlessly across mobile and tablet, making it easier for clients to browse, book appointments and access information from any device.
Since launch, our ongoing support has continued through email marketing, online store management and the setup and management of seasonal sales campaigns.
The Delivery
To bring the CRF strategy to life, we delivered a full suite of marketing support across digital, print, events and customer engagement.
This included:
- A refreshed website for Foot Steps Podiatry, designed to create a more professional and user-friendly experience across desktop, mobile and tablet.
- An integrated online store, connected to the business’s in-store point of sale system to support product sales and online store management.
- A clearer booking pathway, making it easier for clients to book appointments and engage with the clinic online.
- Ongoing email marketing, store updates and sales campaign setup to support product promotions, seasonal offers and key campaigns.
This work provided Foot Steps Podiatry with a polished digital platform that supports both their clinical services and retail offering, while our ongoing support helps them stay connected with clients beyond the clinic.
